This morning I ended up at Arlington Cemetary…I was so distracted reading the Press Releases from Spotify and tweets of excitement. As I was waiting with Midwesterners (my people, sadly), in cutoffs and beer tshirts, I discovered via @patrickbjohnson that you can get an invite from your Klout account if your score is high enough. (More on the sudden Klout craze to come).
As I was signing up, I received my email Premium invite to my Gmail account. Which is not linked to anything – all my social networking accounts, LinkedIn, Twitter, Facebook, are through my Yahoo email address. How did Spotify get my Gmail? Why did I receive an ad-free invite?? This I wondered as I once again blew past my stop…
Why is Spotify the Shizit?
1. It’s social.
2. It was/is exclusive. (So everyone wants it.)
3. It prepopulates. (Imports Facebook friends.)
4. It’s on the Cloud or downloadable.
5. It’s high-quality. (Unlike Blip/Grooveshark/etc.)
6. It frees us from Apple by syncing iTunes to Android.
Only conclusion I can draw from my Kloutless actual clout as I stream high-quality Nicki Minaj is that these four years from a blogger in Beijing, to advertising in Annadale, to getting social at Sabre, to sleepless nights in digital Ketchup, to constructing Community Strategy as a legit title, has all been worth it…for this moment.